2017-18 Academic Catalog

Department of Marketing, Quantitative Analysis and Business Law

Office: 324 McCool Hall

This department offers one major (Marketing) and two concentrations (PGA Golf Management and Supply Chain Management). In addition, the department offers marketing, quantitative analysis and business law courses to support other programs in the college and across campus.

Marketing Major (MKT)

Marketing consists of three significant interlocking activities:

  1. understanding consumers along with their wants and unfilled needs;
  2. developing improved products and services that meet the identified needs of consumers; and
  3. communicating the benefits of the improved products and services through advertising, public relations, promotion and effective salesmanship.
     

Courses offered within this unit prepare students to provide marketing leadership and assume a variety of career paths, including field sales, brand management, marketing communications, store management, procurement, logistics, and small business.

PGA Golf Management Concentration (PGM)

Director: Jeffrey W. Adkerson, PGA
Office: 309 McCool Hall; Phone: (662) 325-3161

The PGA Golf Management Program is the second oldest PGA Golf Management Program program accredited by the Professional Golfers’ Association of America (PGA). The Program prepares graduates for careers as Class A PGA Professionals at country clubs, resorts, and public golf facilities. A PGA Professional must have a broad assortment of marketing, management and other business-related abilities to be effective in the golf profession today. The PGA Golf Management Program is a demanding four and one half year curriculum.

The 4 ½ year program leads to a bachelor’s degree in business administration with a major in marketing. In addition to the requirements for a degree in marketing, students must complete courses in turf management, food management, landscape architecture, human resource management; and all PGA Golf Management requirements. Students must also complete a minimum of 16 months of co-op under the guidance of the MSU Cooperative Education Program. These work experiences are under the tutelage of Class A PGA Professionals throughout the country. Students are required to be continuously enrolled at MSU as full-time students or in the MSU Cooperative Education Program according to their co-op schedule. Those who complete the program thus earn a prestigious degree, and upon eligible employment, membership in the PGA of America.

PGA Membership. Please see PGA Golf Management staff to discuss PGA Membership Requirements.

PGA Golf Management Graduation Requirements. Students must complete the last semester in school (not on co-op). They must also pass the PGA Playing Ability Test, complete 16 months of co-op, and complete all levels of the PGA Golf Management Program.

PGA Golf Management Admission Procedures. The PGA Golf Management Program has a limited enrollment. The current enrollment limit is 200; however, this number is subject to change based on the placement outlook and PGA Golf Management and Co-op budget constraints. The number of students admitted each year is determined by graduation and attrition of the previous year. Students are admitted once per year for entrance in the fall semester. The deadline for completed applications is May 1 each year.

Entrance Requirements

Freshmen:

  • Meet MSU regular admission requirements
  • Have a USGA Handicap of 8 or less

Transfer Students:

  • 2.5 GPA with maximum of 62 applied semester hours
  • Have a USGA Handicap of 8 or less

Non-Citizen:

  • The MSU PGA Golf Management Program is sanctioned by PGA of America to educate and train graduates to become PGA Members. International students must complete and sign a non-citizen form as required by the PGA of America.
     

Supply Chain Management Concentration (SCM)

Supply chain management continues to play a major role in the national and international economy. As businesses continue to focus on logistics and transportation improvements, job opportunities for graduates in the supply chain management concentration increase. The curriculum in the supply chain management concentration will acquaint the student with the issues, perspectives, and techniques associated with transportation and logistics theory and practice. It offers in-depth treatment of distribution, supply, warehousing, inventory control, and operations in the modes of transportation.

Marketing Major (MKT)

General Education Requirements

English Composition
EN 1103English Composition I3
or EN 1163 Accelerated Composition I
EN 1113English Composition II3
or EN 1173 Accelerated Composition II
Mathematics
MA 1313College Algebra3
MA 1613Calculus for Business and Life Sciences I3
BQA 2113Business Statistical Methods I3
Science
2 Lab Sciences from General Education courses6
Humanities
See General Education courses6
Fine Arts
See General Education courses3
Social Sciences
PS 1113American Government3
Introductory course in AN, PSY or SO3
College Core
BQA 3123Business Statistical Methods II3
ACC 2013Principles of Financial Accounting3
ACC 2023Principles of Managerial Accounting3
EC 2113Principles of Macroeconomics3
EC 2123Principles of Microeconomics3
BL 2413The Legal Environment of Business3
BIS 3233Management Information Systems3
FIN 3113Financial Systems3
FIN 3123Financial Management3
MKT 3013Principles of Marketing3
MGT 3114Principles of Management and Production4
BUS 4853Business Policy3
Oral Communication Requirement
CO 1003Fundamentals of Public Speaking3
or CO 1013 Introduction to Communication
Computer Literacy Requirement
BIS 1012Introduction to Business Information Systems2
Writing Requirement
MGT 3213Organizational Communications3
Major Core
International Elective (see advisor for options)3
MKT 4413Consumer Behavior3
MKT 4533Marketing Research3
MKT 4813Marketing Management3
Choose four of the following:12
Retailing
Personal Selling
Advertising
Internet Marketing
Strategic Brand Management
Services Marketing
Sales Management
International Marketing
International Logistics
International Transportation
Physical Distribution Management
International Supply Chain Management
Non-business electives (see advisor for options) 113
Free electives (see advisor for options) 16
Total Hours124
1

To be selected with the advice and approval of advisor

PGA Golf Management Concentration (PGM)

Director: Jeffrey W. Adkerson, PGA
Office: 309 McCool Hall; Phone: (662) 325-3161

Concentration Course Requirements

PGA Golf Management students are required to take all courses listed under the General Education and College requirements for Marketing in addition to the following courses:

MKT 2211PGM Level I Seminar1
MKT 2221Golf Professional Development I1
MKT 2231Golf Professional Development II1
MKT 2241Golf Professional Development III1
MKT 2311Golf Professional Development IV1
MKT 2251Golf Professional Development V1
MKT 2223Introduction to Golf Swing Instruction3
MKT 3213Retailing3
MKT 4413Consumer Behavior3
MKT 4533Marketing Research3
MKT 4233Golf Operations Management3
MGT 3513Introduction to Human Resource Management3
PSS 2111Turf Management Lab1
PSS 2113Introduction to Turfgrass Science3
FNH 3283The Food Service System3
International Elective (see advisor for options)3
Choose three of the following:9
International Marketing
Personal Selling
Advertising
Sales Management
Internet Marketing
Strategic Brand Management
Services Marketing
Total Hours124

Co-op Work

PGA Golf Management students must complete a minimum of 16 months of co-op work with Class A PGA professionals at country clubs, public golf courses, golf resorts, or other golf facilities. A 2.25 cumulative GPA on all work at MSU is required to earn credit for a specific work experience.

PGA Golf Management

PGA Golf Management students will complete all PGA Golf Management requirements including testing, which will be conducted on the Mississippi State University campus by officials of the PGA. An initial lab fee and a semester lab fee is charged students each semester on campus to cover the PGA Golf Management seminars, tests, workshops and playing privileges at the MSU Golf Course. A typical schedule of classes and co-ops are as follows:

Freshman Year
Fall School 16
Spring School 16
Summer Co-op
Sophomore Year
Fall School 16
Spring School 16
Summer Co-op
Junior Year
Fall Co-op
Spring School 16
Summer School 12
Senior Year
Fall School 16
Spring Co-op
Summer Co-op
Fall School (Graduation)16

Supply Chain Management Concentration (SCM)

Concentration Course Requirements

Supply Chain Management students are required to take all courses listed under the General Education and College requirements for Marketing in addition to the following courses:

International Elective (see advisor for options)3
MKT 3323International Logistics3
MKT 4033International Transportation3
MKT 4313Physical Distribution Management3
MKT 4333International Supply Chain Management3
MKT 4413Consumer Behavior3
MKT 4533Marketing Research3
MKT 4813Marketing Management3
Non-business electives (see advisor for options)13
Free electives6
Total Hours124

Marketing Minor

A Marketing minor is offered to both Business and Non-Business students. A minor in Marketing is attained by taking the following courses:

MKT 3013Principles of Marketing3
MKT 4413Consumer Behavior3
Choose four of the following:12
Retailing
International Marketing
Personal Selling
Advertising
Sales Management
Internet Marketing
Marketing Research
Services Marketing
Physical Distribution Management

Students interested in this minor should contact a Marketing advisor.

Business Law Courses

BL 2413 The Legal Environment of Business: 3 hours.

Three hours lecture. Environmental study of legal influences, concepts, institutions, emphasizing social forces shaping business law. Introduces business students to interrelationships of law and society, jurisprudence and business

BL 2990 Special Topics in Business Law: 1-9 hours.

Credit and title to be arranged. This course is to be used on a limited basis to offer developing subject matter areas not covered in existing courses. (Courses limited to two offerings under one title within two academic years)

BL 3001 Innovation Law: You Don't Look Good in Stripes: 1 hour.

(Prerequisite: Admission to MVP). An introduction to specific legal missteps that entrepreneurs must consider during the startup process. Topics include basic business law concepts and a working knowledge of how to converse with transactional lawyers

BL 3223 The Law of Commercial Transactions: 3 hours.

(Prerequisite: BL 2413 and Junior Standing). Three hours lecture. Commercial instruments in the economic process. Use of commercial and investment paper; documents of title, security instruments, notes, drafts, checks; integrated treatment of uniform statutes

BL 3233 Business Law for Resorts: 3 hours.

(Prerequisites:Junior standing)Three hours lecture. A survey of state and federal business law and ethical issues as they relate to legislation concerning resorts, conventions, and casinos. Course available only on MSU-Meridian campus

BL 4000 Directed Individual Study in Business Law: 1-6 hours.

(Prerequisite: BL 2413 and Junior standing). Hours and credits to be arranged

BL 4243 Legal Aspects of Entrepreneurship: 3 hours.

(Prerequisite: BL 2413, MGT 3323, or consent of instructor). Three hours lecture. Business creation including legal aspects from permits and taxes to structure and sale with emphasis on Mississippi Law

BL 4263 Environmental Law: 3 hours.

(Prerequisite: BL 2413). Three hours lecture. An introduction to how environmental law interfaces with the legal system. Overview of the major statutes, cases, and regulations pertaining to the environment

BL 4273 International Business Law: 3 hours.

(Prerequisite: BL 2413). Three hours lecture. An international commercial transaction course emphasizing trade, licensing and investments (contracts, financing, instruments, dispute resolution)

BL 4333 Real Estate Law: 3 hours.

(Prerequisite: BL 2413 or consent of instructor). Three hours lecture. The legal principles applicable to real estate, including types of ownership and interests, mortgages, restrictions, and regulations. (Same as REF 4333/6333)

BL 4990 Special Topics in Business Law: 1-9 hours.

Credit and title to be arranged. This course is to be used on a limited basis to offer developing subject matter areas not covered in existing courses. (Courses limited to two offerings under one title within two academic years)

BL 6243 Legal Aspects of Entrepreneurship: 3 hours.

(Prerequisite: BL 2413, MGT 3323, or consent of instructor). Three hours lecture. Business creation including legal aspects from permits and taxes to structure and sale with emphasis on Mississippi Law

BL 6263 Environmental Law: 3 hours.

(Prerequisite: BL 2413). Three hours lecture. An introduction to how environmental law interfaces with the legal system. Overview of the major statutes, cases, and regulations pertaining to the environment

BL 6273 International Business Law: 3 hours.

(Prerequisite: BL 2413). Three hours lecture. An international commercial transaction course emphasizing trade, licensing and investments (contracts, financing, instruments, dispute resolution)

BL 6333 Real Estate Law: 3 hours.

(Prerequisite: BL 2413 or consent of instructor). Three hours lecture. The legal principles applicable to real estate, including types of ownership and interests, mortgages, restrictions, and regulations. (Same as REF 4333/6333)

BL 6990 Special Topics in Business Law: 1-9 hours.

Credit and title to be arranged. This course is to be used on a limited basis to offer developing subject matter areas not covered in existing courses. (Courses limited to two offerings under one title within two academic years)

BL 7000 Directed Individual Study in Business Law: 1-6 hours.

Hours and credits to be arranged

BL 8113 Law, Business, Ethics, and Dispute Resolution: 3 hours.

Three hours lecture. Legal and ethical issues faced by the business firm with emphasis on prevention and resolution of disputes, including mediation, negotiation and alternative dispute resolution

BL 8990 Special Topics in Business Law: 1-9 hours.

Credit and title to be arranged. This course is to be used on a limited basis to offer developing subject matter areas not covered in existing courses. (Courses limited to two offerings under one title within two academic years)

Business Quantitive Analysis Courses

BQA 1001 First Year Seminar: 1 hour.

One hour lecture. First-year seminars explore a diverse arrary of topics that provide students with an opportunity to learn about a specific discipline from skilled faculty members

BQA 2001 Business Informatics: 1 hour.

(Prerequisite: Admission to MVP). The class will focus on processing data to help inform and frame business decisions. Topics will include data formatting, model design, basic data management, and simple forecasting techniques. Emphasis will be placed on interpreting the results for a business

BQA 2113 Business Statistical Methods I: 3 hours.

(Prerequisite: MA 1613 or MA 1713 and BIS 1012 or equivalent). Three hours lecture. Methods of describing numerical data; probability in business decisions; random variables; sampling distributions; introduction to estimation and hypothesis testing; computer statistical packages applied

BQA 2990 Special Topics in Business Quantitative Analysis: 1-9 hours.

Credit and title to be arranged. This course is to be used on a limited basis to offer developing subject matter areas not covered in existing courses. (Courses limited to two offerings under one title within two academic years)

BQA 3113 Introduction to Business Statistical Methods: 3 hours.

(Prerequisite: MA 1463 or equivalent). Three hours lecture. Descriptive statistics; measures of central tendency, measures of dispersion, probability, discrete and continuous random variables, sampling, estimation, hypothesis testing, computer package applications. (Credit for this course may be earned only at the Meridian Campus. Credit will not be granted for this course and BQA 2113 or ST 2113)

BQA 3123 Business Statistical Methods II: 3 hours.

(Prerequisite: BQA 2113 or equivalent). Three hours lecture. Reviewing estimation and hypothesis testing; correlation and regression; chi-square tests; analysis of variance; non-parametric concepts; index numbers; time series analysis; computer statistical packages applied

BQA 4000 Directed Individual Study in Business Quantitative Analysis: 1-6 hours.

(Prerequisite: Junior standing). Hours and credits to be arranged

BQA 4413 Business Forecasting and Predictive Analytics: 3 hours.

(Prerequisite: BQA 3123 or equivalent). Analysis of large datasets using methods such as exploratory data analysis, business forecasting, and predictive analytics. Implementation of techniques using computational tools. Use of real world business and competition datasets

BQA 4990 Special Topics in Business Quantitative Analysis: 1-9 hours.

Credit and title to be arranged. This course is to be used on a limited basis to offer developing subject matter areas not covered in existing courses. (Courses limited to two offerings under one title within two academic years)

BQA 6413 Business Forecasting and Predictive Analytics: 3 hours.

(Prerequisite: BQA 3123 or equivalent). Analysis of large datasets using methods such as exploratory data analysis, business forecasting, and predictive analytics. Implementation of techniques using computational tools. Use of real world business and competition datasets

BQA 6990 Special Topics in Business Quantitative Analysis: 1-9 hours.

Credit and title to be arranged. This course is to be used on a limited basis to offer developing subject matter areas not covered in existing courses. (Courses limited to two offerings under one title within two academic years)

BQA 7000 Directed Individual Study in Business Quantitative Analysis: 1-6 hours.

Hours and credits to be arranged

BQA 8233 Quantitative Analysis and Business Research: 3 hours.

(Prerequisite: BQA 8443 or equivalent). Three hours lecture. Investigation of the managerial decisions and statistical techniques used for conducting business research, collection and analysis of data, and presentation results

BQA 8443 Statistical Analysis for Business Decision-making: 3 hours.

(Prerequisites: Proficiency with spreadsheet software).Three hours lecture. Review of descriptive statistics, parametric inference procedures, analysis of variance, regression, nonparametric methods; business problem formulation for computer analysis using statistical packages

BQA 8563 Business and Economic Forecasting: 3 hours.

(Prerequisite: BQA 8443 or equivalent). Three hours lecture. Overview of business and economic forecasting and its place in management decision making; evaluation of forecasting methods; time series analysis using various analytical methods and electronic computer

BQA 8583 Quantitative Methods for Research in Business: 3 hours.

(Prerequisite: BQA 8443). Three hours lecture. Designed to familiarize the graduate student with the fundamentals of scientific research and the classical and modern quantitative methods of analysis useful in business research

BQA 8990 Special Topics in Business Quantitative Analysis: 1-9 hours.

Credit and title to be arranged. This course is to be used on a limited basis to offer developing subject matter areas not covered in existing courses. (Courses limited to two offerings under one title within two academic years)

BQA 9333 Statistical Methods for Business Research: 3 hours.

(Prerequisite:Doctoral student or permission of instructor). Three hours lecture. Understanding and communicating statistical methods for business and economics academic publications;descriptive statistics;random variables; estimation;Bayesian credible sets;hypothesis testing; regression;nonparametric;computerized analysis

BQA 9533 Advanced Statistics for Business Decisions: 3 hours.

(Prerequisite: BQA 8443). Three hours lecture. Multivariate analysis; multiple regression analysis; multiple descriminant analysis; multivariate analysis of variance and covariance; factor analysis; cluster analysis

Marketing Courses

MKT 2001 Tactical and Strategic Customer Analysis: 1 hour.

(Prerequisite: Admission to MVP). An introduction to the methodologies utilized in researching and building a strong understanding of customer development. Emphasis will be placed on the value proposition

MKT 2211 PGM Level I Seminar: 1 hour.

(Prerequisite: enrollment in the PGM program or consent of instructor). One hour lecture. This course introduces the PGM program and helps students work through Level I checkpoint material as designated by the PGA of America

MKT 2221 Golf Professional Development I: 1 hour.

(Prerequisite: MKT 2211 and enrollment in the PGA Golf Management program or permission of instructor). Two hours lab. Introduction to PGA PGM program course materials. Practical applications of golf tournament operations and customer relations material

MKT 2223 Introduction to Golf Swing Instruction: 3 hours.

(Prerequisite: MKT 2211 and enrollment in the PGA Golf Management program or permission of instructor). Three hours lecture. Introduction to PGA PGM program course materials. Theoretical concepts and practical application of golf swing instruction

MKT 2231 Golf Professional Development II: 1 hour.

(Prerequisite: Enrollment in PGA Golf Manangement program or permission of instructor). Two hours laboratory. Introduction to PGA PGM program course materials. Practical applications of golf car fleet management and business planning

MKT 2241 Golf Professional Development III: 1 hour.

(Prerequisiste:Enrollment in the PGA Golf Management program or permission of instructor).Two hours lab. Introduction to PGA PGM Program course materials. Practical application of intermediate teaching and golf club alteration. Students will also be introduced to concepts and applications of turfgrass management

MKT 2251 Golf Professional Development V: 1 hour.

(Prerequisite:Enrollment in the PGA Golf Management program or permission of instructor). Two hour lab. Introduction to PGA PGM program course materials. Practical application of advanced teaching and golf club fitting and player development programs and teaching business

MKT 2311 Golf Professional Development IV: 1 hour.

(Prerequisite:Enrollment in PGA Golf Management program or consent of instructor). Two hour lab. Introduction to PGA PGM program course materials. Practical application of golf operations and merchandise and inventory management

MKT 2990 Special Topics in Marketing: 1-9 hours.

Credit and title to be arranged. This course is to be used on a limited basis to offer developing subject matter areas not covered in existing courses. (Courses limited to two offerings under one title within two academic years)

MKT 3013 Principles of Marketing: 3 hours.

(Prerequisite: Junior standing) Three hours lecture. A general survey of the functions, processes, institutions and costs in distribution of goods and services from producers to users

MKT 3213 Retailing: 3 hours.

(Prerequisite: MKT 3013 and Junior standing). Three hours lecture. Survey of the nature, procedure and results of trade at the retail level

MKT 3323 International Logistics: 3 hours.

Three hours lecture. Understanding and applying logistics concepts in a global context. Includes analysis of logistics tradeoffs and integration with other business functions. Must be of junior standing or higher

MKT 3513 Marketing Internship: 3 hours.

(Prerequisities:Junior standing and MKT 3013).Students will work with an approved business as an intern

MKT 3933 International Marketing: 3 hours.

(Prerequisites: MKT 3013, and senior standing in busniess/ marketing). Three hours lecture. Study of the marketing function in the global marketplace, including the techniques and strategies required when marketing in various cultural, economic, legal and political environments

MKT 4000 Directed Individual Study in Marketing: 1-6 hours.

Hours and credits to be arranged

MKT 4033 International Transportation: 3 hours.

Three hours lecture. Understanding the role of transportation in global logistics and the global economy

MKT 4113 Personal Selling: 3 hours.

(Prerequisite: Junior standing). Three hours lecture. Psychology of personal selling; planning and presentation; the sales approach; the interview; closing the sale

MKT 4123 Advertising: 3 hours.

(Prerequisite: MKT 3013 or consent of instructor). Three hours lecture. A course dealing with the role of advertising in society, the relation of advertising to other business activity, and the use of advertising as communication

MKT 4143 Sales Management: 3 hours.

(Prerequisites: MKT 3013 and MGT 3114). Three hours lecture. Application of scientific management to the selling and distribution of consumer and industrial goods

MKT 4213 Internet Marketing: 3 hours.

(Prerequisite: MKT 3013 or MKT 8072) Three hours lecture. Introduction to practical marketing use of Internet technologies, including basic principles, impact on business and society, and strategic implications

MKT 4233 Golf Operations Management: 3 hours.

(Prerequisite: PGM Major, MKT 3213 or permission of instructor). Three hours lecture. Development of marketing strategies for the organization, operation, and maintenance of operations in the golf shop and golf course environment

MKT 4313 Physical Distribution Management: 3 hours.

(Prerequisites: BQA 2113 and MKT 3013). Functions of physical distribution in business management; analysis of shippers, distribution problems in relation to carrier types, services and functions; study of rate of structure and rate changes

MKT 4333 International Supply Chain Management: 3 hours.

Three hours lecture. Analysis of supply chains and their importance to the global economy

MKT 4413 Consumer Behavior: 3 hours.

(Prerequisite: MKT 3013). A study of the nature and dynamics of consumer markets, and the significance of these markets to marketing executives

MKT 4423 Strategic Brand Management: 3 hours.

(Prerequisite: MKT 3013). Three hours lecture. This course explores the concepts of brands, brand equity, and strategic brand management, providing practical insights for building brands and enhancing profitability of existing brands

MKT 4513 Resort-Convention Marketing: 3 hours.

(Prerequisite:MKT 3013) Three hours lecture. A study of marketing problems unique to resorts and convention centers. Special emphasis is placed on quantitative techniques for pricing, services, event booking, and positioning. Course available only on MSU-Meridian campus

MKT 4533 Marketing Research: 3 hours.

(Prerequisites: BQA 3123 and MKT 3013). Three hours lecture. Study of modern marketing research techniques and their applications. Scope and purpose of marketing research: planning of surveys; collecting and analysis of data; preparation of reports

MKT 4613 Services Marketing: 3 hours.

(Prerequisite: MKT 3013.) Three hours lecture. A study of the unique problems associated with the marketing of services and of alternative strategies with which to improve service marketing effectiveness

MKT 4813 Marketing Management: 3 hours.

(Prerequisites: Marketing Graduating Senior). Marketing from managerial viewpoints: critical analysis of functions of marketing opportunity assessment, marketing planning and programming, marketing leadership and organization, evaluating and adjusting marketing effort

MKT 4990 Special Topics in Marketing: 1-9 hours.

Credit and title to be arranged. This course is to be used on a limited basis to offer developing subject matter areas not covered in existing courses. (Courses limited to two offerings under one title within two academic years)

MKT 6143 Sales Management: 3 hours.

(Prerequisites: MKT 3013 and MGT 3114). Three hours lecture. Application of scientific management to the selling and distribution of consumer and industrial goods

MKT 6213 Internet Marketing: 3 hours.

(Prerequisite: MKT 3013 or MKT 8072) Three hours lecture. Introduction to practical marketing use of Internet technologies, including basic principles, impact on business and society, and strategic implications

MKT 6233 Golf Operations Management: 3 hours.

(Prerequisite: PGM Major, MKT 3213 or permission of instructor). Three hours lecture. Development of marketing strategies for the organization, operation, and maintenance of operations in the golf shop and golf course environment

MKT 6313 Physical Distribution Management: 3 hours.

(Prerequisites: BQA 2113 and MKT 3013). Functions of physical distribution in business management; analysis of shippers, distribution problems in relation to carrier types, services and functions; study of rate of structure and rate changes

MKT 6423 Strategic Brand Management: 3 hours.

(Prerequisite: MKT 3013). Three hours lecture. This course explores the concepts of brands, brand equity, and strategic brand management, providing practical insights for building brands and enhancing profitability of existing brands

MKT 6990 Special Topics in Marketing, Quantitative Analysis and Business Law: 1-9 hours.

Credit and title to be arranged. This course is to be used on a limited basis to offer developing subject matter areas not covered in existing courses. (Courses limited to two offerings under one title within two academic years)

MKT 7000 Directed Individual Study in Marketing: 1-6 hours.

Hours and credits to be arranged

MKT 8000 Thesis Research/Thesis in Marketing: 1-13 hours.

Hours and credits to be arranged

MKT 8153 Strategic Marketing Management: 3 hours.

Three hours lecture. Market strategic analysis, research and planning necessary to effectively match marketing strategies with changing macro, micro and organizational environments

MKT 8323 Problems in Marketing: 3 hours.

(Prerequisite: MKT 8112 or equivalent). Seminar. Identification of current marketing problems and the specification, evaluation and modification of strategies for their resloution, with emphasis on the use of conceptual modeling

MKT 8333 Seminar in Marketing-Promotion and Distribution: 3 hours.

(Prerequisite: MKT 8313). Intensive analysis of promotion and distribution strategies as key functional marketing variables. Emphasis is on obtaining an advanced understanding of strategic and research alternatives

MKT 8343 Seminar in Marketing-Price and Product: 3 hours.

(Prerequisite: MKT 8313). Intensive analysis of pricing and product strategies as key functional marketing variables. Emphasis is on obtaining an advanced understanding of strategic and research alternatives

MKT 8413 Seminar in Consumer Behavior: 3 hours.

(Prerequisite: MKT 8313). An analysis of macro and micro consumer behavior. Particular emphasis is placed on the consumer decision process in the market place

MKT 8533 Research Design and Execution: 3 hours.

(Prerequisite: Consent of instructor). Interdisciplinary; designing and executing valid quantitative research projects, development valid, reliable data collection instruments, correctly analyzing, interpreting data. Wide-range applicability. Master-doctoral-level

MKT 8543 Quantitative Marketing Seminar: 3 hours.

(Prerequisites: MKT 8313 and BQA 8443 or consent of instructor). Development of marketing strategy and the solution of marketing problems using quantitative methods

MKT 8990 Special Topics in Marketing: 1-9 hours.

Credit and title to be arranged. This course is to be used on a limited basis to offer developing subject matter areas not covered in existing courses. (Courses limited to two offerings under one title within two academic years)

MKT 9000 Dissertation Research /Dissertation in Marketing: 1-13 hours.

Hours and credits to be arranged

MKT 9333 Advanced Marketing Theory: 3 hours.

(Prerequisite: MKT 8313). Seminar. A critical examination of the evolution of marketing concepts, terminology, principles, and theory, through analysis of the literature in the field