2017-18 Academic Catalog

Marketing, Quantitative Analysis, and Business Law

Department Head: Dr. Melissa Moore
Area Advisor: Dr. Joel Collier, Ph.D. concentration in Marketing

324 McCool Hall
Box 9582
Mississippi State, MS  39762
Telephone: 662-325-3163
E-mail: mqabl@business.msstate.edu

The Department of Marketing, Quantitative Analysis, and Business Law cooperates in interdisciplinary programs leading to the Master of Business Administration degree (M.B.A.) as well as the Doctor of Philosophy (Ph.D.) in Business Administration with a concentration in Marketing.  See the Business Administration section of this publication for descriptions of these programs.

Marketing

MKT 6143 Sales Management: 3 hours.

(Prerequisites: MKT 3013 and MGT 3114). Three hours lecture. Application of scientific management to the selling and distribution of consumer and industrial goods

MKT 6213 Internet Marketing: 3 hours.

(Prerequisite: MKT 3013 or MKT 8072) Three hours lecture. Introduction to practical marketing use of Internet technologies, including basic principles, impact on business and society, and strategic implications

MKT 6233 Golf Operations Management: 3 hours.

(Prerequisite: PGM Major, MKT 3213 or permission of instructor). Three hours lecture. Development of marketing strategies for the organization, operation, and maintenance of operations in the golf shop and golf course environment

MKT 6313 Physical Distribution Management: 3 hours.

(Prerequisites: BQA 2113 and MKT 3013). Functions of physical distribution in business management; analysis of shippers, distribution problems in relation to carrier types, services and functions; study of rate of structure and rate changes

MKT 6423 Strategic Brand Management: 3 hours.

(Prerequisite: MKT 3013). Three hours lecture. This course explores the concepts of brands, brand equity, and strategic brand management, providing practical insights for building brands and enhancing profitability of existing brands

MKT 6990 Special Topics in Marketing, Quantitative Analysis and Business Law: 1-9 hours.

Credit and title to be arranged. This course is to be used on a limited basis to offer developing subject matter areas not covered in existing courses. (Courses limited to two offerings under one title within two academic years)

MKT 7000 Directed Individual Study in Marketing: 1-6 hours.

Hours and credits to be arranged

MKT 8000 Thesis Research/Thesis in Marketing: 1-13 hours.

Hours and credits to be arranged

MKT 8153 Strategic Marketing Management: 3 hours.

Three hours lecture. Market strategic analysis, research and planning necessary to effectively match marketing strategies with changing macro, micro and organizational environments

MKT 8323 Problems in Marketing: 3 hours.

(Prerequisite: MKT 8112 or equivalent). Seminar. Identification of current marketing problems and the specification, evaluation and modification of strategies for their resloution, with emphasis on the use of conceptual modeling

MKT 8333 Seminar in Marketing-Promotion and Distribution: 3 hours.

(Prerequisite: MKT 8313). Intensive analysis of promotion and distribution strategies as key functional marketing variables. Emphasis is on obtaining an advanced understanding of strategic and research alternatives

MKT 8343 Seminar in Marketing-Price and Product: 3 hours.

(Prerequisite: MKT 8313). Intensive analysis of pricing and product strategies as key functional marketing variables. Emphasis is on obtaining an advanced understanding of strategic and research alternatives

MKT 8413 Seminar in Consumer Behavior: 3 hours.

(Prerequisite: MKT 8313). An analysis of macro and micro consumer behavior. Particular emphasis is placed on the consumer decision process in the market place

MKT 8533 Research Design and Execution: 3 hours.

(Prerequisite: Consent of instructor). Interdisciplinary; designing and executing valid quantitative research projects, development valid, reliable data collection instruments, correctly analyzing, interpreting data. Wide-range applicability. Master-doctoral-level

MKT 8543 Quantitative Marketing Seminar: 3 hours.

(Prerequisites: MKT 8313 and BQA 8443 or consent of instructor). Development of marketing strategy and the solution of marketing problems using quantitative methods

MKT 8990 Special Topics in Marketing: 1-9 hours.

Credit and title to be arranged. This course is to be used on a limited basis to offer developing subject matter areas not covered in existing courses. (Courses limited to two offerings under one title within two academic years)

MKT 9000 Dissertation Research /Dissertation in Marketing: 1-13 hours.

Hours and credits to be arranged

MKT 9333 Advanced Marketing Theory: 3 hours.

(Prerequisite: MKT 8313). Seminar. A critical examination of the evolution of marketing concepts, terminology, principles, and theory, through analysis of the literature in the field

Business Quantitative Analysis

BQA 6413 Business Forecasting and Predictive Analytics: 3 hours.

(Prerequisite: BQA 3123 or equivalent). Analysis of large datasets using methods such as exploratory data analysis, business forecasting, and predictive analytics. Implementation of techniques using computational tools. Use of real world business and competition datasets

BQA 6990 Special Topics in Business Quantitative Analysis: 1-9 hours.

Credit and title to be arranged. This course is to be used on a limited basis to offer developing subject matter areas not covered in existing courses. (Courses limited to two offerings under one title within two academic years)

BQA 7000 Directed Individual Study in Business Quantitative Analysis: 1-6 hours.

Hours and credits to be arranged

BQA 8233 Quantitative Analysis and Business Research: 3 hours.

(Prerequisite: BQA 8443 or equivalent). Three hours lecture. Investigation of the managerial decisions and statistical techniques used for conducting business research, collection and analysis of data, and presentation results

BQA 8443 Statistical Analysis for Business Decision-making: 3 hours.

(Prerequisites: Proficiency with spreadsheet software).Three hours lecture. Review of descriptive statistics, parametric inference procedures, analysis of variance, regression, nonparametric methods; business problem formulation for computer analysis using statistical packages

BQA 8563 Business and Economic Forecasting: 3 hours.

(Prerequisite: BQA 8443 or equivalent). Three hours lecture. Overview of business and economic forecasting and its place in management decision making; evaluation of forecasting methods; time series analysis using various analytical methods and electronic computer

BQA 8583 Quantitative Methods for Research in Business: 3 hours.

(Prerequisite: BQA 8443). Three hours lecture. Designed to familiarize the graduate student with the fundamentals of scientific research and the classical and modern quantitative methods of analysis useful in business research

BQA 8990 Special Topics in Business Quantitative Analysis: 1-9 hours.

Credit and title to be arranged. This course is to be used on a limited basis to offer developing subject matter areas not covered in existing courses. (Courses limited to two offerings under one title within two academic years)

BQA 9333 Statistical Methods for Business Research: 3 hours.

(Prerequisite:Doctoral student or permission of instructor). Three hours lecture. Understanding and communicating statistical methods for business and economics academic publications;descriptive statistics;random variables; estimation;Bayesian credible sets;hypothesis testing; regression;nonparametric;computerized analysis

BQA 9533 Advanced Statistics for Business Decisions: 3 hours.

(Prerequisite: BQA 8443). Three hours lecture. Multivariate analysis; multiple regression analysis; multiple descriminant analysis; multivariate analysis of variance and covariance; factor analysis; cluster analysis

Business Law

BL 6243 Legal Aspects of Entrepreneurship: 3 hours.

(Prerequisite: BL 2413, MGT 3323, or consent of instructor). Three hours lecture. Business creation including legal aspects from permits and taxes to structure and sale with emphasis on Mississippi Law

BL 6263 Environmental Law: 3 hours.

(Prerequisite: BL 2413). Three hours lecture. An introduction to how environmental law interfaces with the legal system. Overview of the major statutes, cases, and regulations pertaining to the environment

BL 6273 International Business Law: 3 hours.

(Prerequisite: BL 2413). Three hours lecture. An international commercial transaction course emphasizing trade, licensing and investments (contracts, financing, instruments, dispute resolution)

BL 6333 Real Estate Law: 3 hours.

(Prerequisite: BL 2413 or consent of instructor). Three hours lecture. The legal principles applicable to real estate, including types of ownership and interests, mortgages, restrictions, and regulations. (Same as REF 4333/6333)

BL 6990 Special Topics in Business Law: 1-9 hours.

Credit and title to be arranged. This course is to be used on a limited basis to offer developing subject matter areas not covered in existing courses. (Courses limited to two offerings under one title within two academic years)

BL 7000 Directed Individual Study in Business Law: 1-6 hours.

Hours and credits to be arranged

BL 8113 Law, Business, Ethics, and Dispute Resolution: 3 hours.

Three hours lecture. Legal and ethical issues faced by the business firm with emphasis on prevention and resolution of disputes, including mediation, negotiation and alternative dispute resolution

BL 8990 Special Topics in Business Law: 1-9 hours.

Credit and title to be arranged. This course is to be used on a limited basis to offer developing subject matter areas not covered in existing courses. (Courses limited to two offerings under one title within two academic years)