TOUR 3203 Visitor Experience Design and Destination Management: 3 hours.
This course explores the strategic process of designing visitor experiences that generate positive economic outcomes and enhance quality of life in tourist destinations. Students will learn to craft, operate, and evaluate memorable experiences in settings such as historic sites, festivals, museums, arts venues, short-term rentals, agritourism farms, and nature-based attractions. The course provides practical skills in economic impact analysis, revenue management, business planning, and visitor experience design, while highlighting sustainable and inclusive approaches to destination management