Department of Marketing, Quantitative Analysis and Business Law
https://catalog.msstate.edu/undergraduate/collegesanddegreeprograms/collegeofbusiness/departmentofmarketingquantitativeanalysisandbusinesslaw/Undergraduate Catalog
Office: 324 McCool Hall
This department offers two majors (Marketing and Supply Chain Logistics), two minors (Marketing and Business Analytics), and two concentrations (PGA Golf Management and Integrated Digital Marketing). In addition, the department offers marketing, supply chain logistics, quantitative analysis, and business law courses to support other programs in the college and across campus.
Marketing Major (MKT)
Marketing consists of three significant interlocking activities:
understanding consumers along with their wants and unfilled needs;
developing improved products and services that meet the identified needs of consumers; and
communicating the benefits of the improved products and services through advertising, public relations, promotion and effective salesmanship.
Courses offered within this unit prepare students to provide marketing leadership and assume a variety of career paths, including field sales, brand management, marketing communications, store management, marketing research, social media, and digital marketing.
Students in the Marketing major have the option to complete the International Business concentration, in conjunction with a bachelor's degree in a foreign language as part of the International Business (IB) dual-degree program. Students must be separately admitted to the International Business concentration.
PGA Golf Management Concentration (PGM)
Director: Adam Scott, PGA
Office: 309 McCool Hall; Phone: (662) 325-3161
The PGA Golf Management Program is the second oldest PGA Golf Management Program program accredited by the Professional Golfers’ Association of America (PGA). The Program prepares graduates for careers as Class A PGA Professionals at golf courses and other industry businesses. A PGA Professional must have a broad assortment of marketing, management and other business-related skills to be effective in the golf profession. The PGA Golf Management Program is a demanding four and one half year curriculum.
The 4 ½ year program leads to a bachelor’s degree in business administration with a major in marketing. In addition to the requirements for a degree in marketing, students must complete the PGA Golf Management requirements as well as complete the PGA/PGM education curriculum (provided by the PGA) that includes subject matter in facility management and teaching & coaching the game of golf. Students must also complete a minimum of 16 months of co-op under the guidance of the MSU Cooperative Education Program. These work experiences are under the tutelage of Class A PGA Professionals throughout the country. Students are required to be continuously enrolled at MSU as full-time students or in the MSU Cooperative Education Program according to their co-op schedule. Those who complete the program thus earn a prestigious degree, and upon eligible employment, membership in the PGA of America.
PGA Membership. Please see PGA Golf Management staff to discuss PGA Membership Requirements.
PGA Golf Management Graduation Requirements. Students must complete the last semester in school (not on co-op). They must also pass the PGA Playing Ability Test, complete 16 months of co-op, and complete all levels of the PGA Golf Management Program.
PGA Golf Management Admission Procedures . The PGA Golf Management Program has a limited enrollment. The current enrollment limit is 200; however, this number is subject to change based on the placement outlook and PGA Golf Management and Co-op budget constraints. The number of students admitted each year is determined by graduation and attrition of the previous year. Students are admitted once per year for entrance in the fall semester. The deadline for completed applications is May 1 each year.
Entrance Requirements
Freshmen:
Meet MSU regular admission requirements
Have a USGA Handicap of 8 or less
Transfer Students:
Meet MSU admission requirements
2.5 GPA with maximum of 62 applied semester hours
Have a USGA Handicap of 8 or less
Integrated Digital Marketing Concentration (IDM)
The internet and digital marketing have grown to become an important resource for organizations and consumers. As firms and individuals focus on utilizing digital tools and applications for all aspects of marketing from product development, consumer behavior and customer touch points, job opportunities for graduates in the integrated digital marketing concentration increase. The curriculum in the integrated digital marketing concentration will provide the student with the strategic application skills needed in the digital world. Students will be exposed to industry standard tools and techniques through the analyses and assessment of leading firm practices and the development of comprehensive applied projects.
Supply Chain Logistics Major (SCL)
The Supply Chain Logistics major will equip students with the knowledge and skills required for careers in logistics and other supply chain related areas such as procurement, operations, manufacturing, transportation, and distribution. Supply Chain Logistics is an integrated program of study focused on the efficient and effective flow of information, materials, and products within and among organizations. The curriculum provides students the analytical, critical thinking, and logistical reasoning skills to make sound operational and strategic business decisions related to logistics and supply chain operations.
Students in the Supply Chain Logistics major have the option to complete the International Business concentration, in conjunction with a bachelor's degree in a foreign language as part of the International Business (IB) dual-degree program. Students must be separately admitted to the International Business concentration.