BL 2413 The Legal Environment of Business: 3 hours.
Three hours lecture. Environmental study of legal influences, concepts, institutions, emphasizing social forces shaping business law. Introduces business students to interrelationships of law and society, jurisprudence and business
BL 2990 Special Topics in Business Law: 1-9 hours.
Credit and title to be arranged. This course is to be used on a limited basis to offer developing subject matter areas not covered in existing courses. (Courses limited to two offerings under one title within two academic years)
BL 3001 Innovation Law: You Don't Look Good in Stripes: 1 hour.
(Prerequisite: Admission to MVP). An introduction to specific legal missteps that entrepreneurs must consider during the startup process. Topics include basic business law concepts and a working knowledge of how to converse with transactional lawyers
BL 3223 The Law of Commercial Transactions: 3 hours.
(Prerequisite: BL 2413 and Junior Standing). Three hours lecture. Commercial instruments in the economic process. Use of commercial and investment paper; documents of title, security instruments, notes, drafts, checks; integrated treatment of uniform statutes
BL 3233 Business Law for Resorts: 3 hours.
(Prerequisites:Junior standing)Three hours lecture. A survey of state and federal business law and ethical issues as they relate to legislation concerning resorts, conventions, and casinos. Course available only on MSU-Meridian campus
BL 4000 Directed Individual Study in Business Law: 1-6 hours.
(Prerequisite: BL 2413 and Junior standing). Hours and credits to be arranged
BL 4243 Legal Aspects of Entrepreneurship: 3 hours.
(Prerequisite: BL 2413, MGT 3323, or consent of instructor). Three hours lecture. Business creation including legal aspects from permits and taxes to structure and sale with emphasis on Mississippi Law
BL 4263 Environmental Law: 3 hours.
(Prerequisite: BL 2413). Three hours lecture. An introduction to how environmental law interfaces with the legal system. Overview of the major statutes, cases, and regulations pertaining to the environment
BL 4273 International Business Law: 3 hours.
(Prerequisite: BL 2413). Three hours lecture. An international commercial transaction course emphasizing trade, licensing and investments (contracts, financing, instruments, dispute resolution)
BL 4333 Real Estate Law: 3 hours.
(Prerequisite: BL 2413 or consent of instructor). Three hours lecture. The legal principles applicable to real estate, including types of ownership and interests, mortgages, restrictions, and regulations. (Same as REF 4333/6333)
BL 4990 Special Topics in Business Law: 1-9 hours.
Credit and title to be arranged. This course is to be used on a limited basis to offer developing subject matter areas not covered in existing courses. (Courses limited to two offerings under one title within two academic years)
BL 6243 Legal Aspects of Entrepreneurship: 3 hours.
(Prerequisite: BL 2413, MGT 3323, or consent of instructor). Three hours lecture. Business creation including legal aspects from permits and taxes to structure and sale with emphasis on Mississippi Law
BL 6263 Environmental Law: 3 hours.
(Prerequisite: BL 2413). Three hours lecture. An introduction to how environmental law interfaces with the legal system. Overview of the major statutes, cases, and regulations pertaining to the environment
BL 6273 International Business Law: 3 hours.
(Prerequisite: BL 2413). Three hours lecture. An international commercial transaction course emphasizing trade, licensing and investments (contracts, financing, instruments, dispute resolution)
BL 6333 Real Estate Law: 3 hours.
(Prerequisite: BL 2413 or consent of instructor). Three hours lecture. The legal principles applicable to real estate, including types of ownership and interests, mortgages, restrictions, and regulations. (Same as REF 4333/6333)
BL 6990 Special Topics in Business Law: 1-9 hours.
Credit and title to be arranged. This course is to be used on a limited basis to offer developing subject matter areas not covered in existing courses. (Courses limited to two offerings under one title within two academic years)
BL 7000 Directed Individual Study in Business Law: 1-6 hours.
Hours and credits to be arranged
BL 8113 Law, Business, Ethics, and Dispute Resolution: 3 hours.
Three hours lecture. Legal and ethical issues faced by the business firm with emphasis on prevention and resolution of disputes, including mediation, negotiation and alternative dispute resolution
BL 8990 Special Topics in Business Law: 1-9 hours.
Credit and title to be arranged. This course is to be used on a limited basis to offer developing subject matter areas not covered in existing courses. (Courses limited to two offerings under one title within two academic years)
BQA 1001 First Year Seminar: 1 hour.
One hour lecture. First-year seminars explore a diverse arrary of topics that provide students with an opportunity to learn about a specific discipline from skilled faculty members
BQA 2001 Business Informatics: 1 hour.
(Prerequisite: Admission to MVP). The class will focus on processing data to help inform and frame business decisions. Topics will include data formatting, model design, basic data management, and simple forecasting techniques. Emphasis will be placed on interpreting the results for a business
BQA 2113 Business Statistical Methods I: 3 hours.
(Prerequisite: MA 1613 or MA 1713 and BIS 1012 or equivalent). Three hours lecture. Methods of describing numerical data; probability in business decisions; random variables; sampling distributions; introduction to estimation and hypothesis testing; computer statistical packages applied
BQA 2990 Special Topics in Business Quantitative Analysis: 1-9 hours.
Credit and title to be arranged. This course is to be used on a limited basis to offer developing subject matter areas not covered in existing courses. (Courses limited to two offerings under one title within two academic years)
BQA 3113 Introduction to Business Statistical Methods: 3 hours.
(Prerequisite: MA 1463 or equivalent). Three hours lecture. Descriptive statistics; measures of central tendency, measures of dispersion, probability, discrete and continuous random variables, sampling, estimation, hypothesis testing, computer package applications. (Credit for this course may be earned only at the Meridian Campus. Credit will not be granted for this course and BQA 2113 or ST 2113)
BQA 3123 Business Statistical Methods II: 3 hours.
(Prerequisite: BQA 2113 or equivalent). Three hours lecture. Reviewing estimation and hypothesis testing; correlation and regression; chi-square tests; analysis of variance; non-parametric concepts; index numbers; time series analysis; computer statistical packages applied
BQA 4000 Directed Individual Study in Business Quantitative Analysis: 1-6 hours.
(Prerequisite: Junior standing). Hours and credits to be arranged
BQA 4413 Business Forecasting and Predictive Analytics: 3 hours.
(Prerequisite: BQA 3123 or equivalent). Analysis of large datasets using methods such as exploratory data analysis, business forecasting, and predictive analytics. Implementation of techniques using computational tools. Use of real world business and competition datasets
BQA 4423 Business Decision Analysis: 3 hours.
(Prerequisites: BQA 3123 or equivalent). Basic/medium-level quantitative analysis methods for business decisions, including optimization modeling using spreadsheets, queueing service system, Newsboy models, customer choice models, and simulation. It serves students who want to grasp the techniques to solve real-world business decision problems
BQA 4990 Special Topics in Business Quantitative Analysis: 1-9 hours.
Credit and title to be arranged. This course is to be used on a limited basis to offer developing subject matter areas not covered in existing courses. (Courses limited to two offerings under one title within two academic years)
BQA 6413 Business Forecasting and Predictive Analytics: 3 hours.
(Prerequisite: BQA 3123 or equivalent). Analysis of large datasets using methods such as exploratory data analysis, business forecasting, and predictive analytics. Implementation of techniques using computational tools. Use of real world business and competition datasets
BQA 6423 Business Decision Analysis: 3 hours.
(Prerequisites: BQA 3123 or equivalent). Basic/medium-level quantitative analysis methods for business decisions, including optimization modeling using spreadsheets, queueing service system, Newsboy models, customer choice models, and simulation. It serves students who want to grasp the techniques to solve real-world business decision problems
BQA 6990 Special Topics in Business Quantitative Analysis: 1-9 hours.
Credit and title to be arranged. This course is to be used on a limited basis to offer developing subject matter areas not covered in existing courses. (Courses limited to two offerings under one title within two academic years)
BQA 7000 Directed Individual Study in Business Quantitative Analysis: 1-6 hours.
Hours and credits to be arranged
BQA 8233 Quantitative Analysis and Business Research: 3 hours.
(Prerequisite: BQA 8443 or equivalent). Three hours lecture. Investigation of the managerial decisions and statistical techniques used for conducting business research, collection and analysis of data, and presentation results
BQA 8443 Statistical Analysis for Business Decision-making: 3 hours.
(Prerequisites: Proficiency with spreadsheet software).Three hours lecture. Review of descriptive statistics, parametric inference procedures, analysis of variance, regression, nonparametric methods; business problem formulation for computer analysis using statistical packages
BQA 8583 Quantitative Methods for Research in Business: 3 hours.
(Prerequisite: BQA 8443). Three hours lecture. Designed to familiarize the graduate student with the fundamentals of scientific research and the classical and modern quantitative methods of analysis useful in business research
BQA 8990 Special Topics in Business Quantitative Analysis: 1-9 hours.
Credit and title to be arranged. This course is to be used on a limited basis to offer developing subject matter areas not covered in existing courses. (Courses limited to two offerings under one title within two academic years)
BQA 9333 Statistical Methods for Business Research: 3 hours.
(Prerequisite:Doctoral student or permission of instructor). Three hours lecture. Understanding and communicating statistical methods for business and economics academic publications;descriptive statistics;random variables; estimation;Bayesian credible sets;hypothesis testing; regression;nonparametric;computerized analysis
BQA 9533 Advanced Statistics for Business Decisions: 3 hours.
(Prerequisite: BQA 8443). Three hours lecture. Multivariate analysis; multiple regression analysis; multiple descriminant analysis; multivariate analysis of variance and covariance; factor analysis; cluster analysis
MKT 2001 Tactical and Strategic Customer Analysis: 1 hour.
(Prerequisite: Admission to MVP). An introduction to the methodologies utilized in researching and building a strong understanding of customer development. Emphasis will be placed on the value proposition
MKT 2211 PGM Level I Seminar: 1 hour.
(Prerequisite: enrollment in the PGM program or consent of instructor). One hour lecture. This course introduces the PGM program and helps students work through Level I checkpoint material as designated by the PGA of America
MKT 2213 PGA Golf Facility Management I: 3 hours.
Three hours lecture. Introduction to golf facility management. Areas of focus include business planning, customer relations, tournament operations, golf car fleet management, and merchandise and inventory controls
MKT 2221 Golf Professional Development I: 1 hour.
(Prerequisite: MKT 2211 and enrollment in the PGA Golf Management program or permission of instructor). Two hours lab. Introduction to PGA PGM program course materials. Practical applications of golf tournament operations and customer relations material
MKT 2223 Introduction to Golf Swing Instruction: 3 hours.
(Prerequisite: MKT 2211 and enrollment in the PGA Golf Management program or permission of instructor). Three hours lecture. Introduction to PGA PGM program course materials. Theoretical concepts and practical application of golf swing instruction
MKT 2231 Golf Professional Development II: 1 hour.
(Prerequisite: Enrollment in PGA Golf Manangement program or permission of instructor). Two hours laboratory. Introduction to PGA PGM program course materials. Practical applications of golf car fleet management and business planning
MKT 2233 Intermediate Golf Instruction: 3 hours.
Three hours lecture. Introduction of intermediate teaching techniques, concepts, and application as well as importance of and design concepts of player development programs
MKT 2241 Golf Professional Development III: 1 hour.
(Prerequisiste:Enrollment in the PGA Golf Management program or permission of instructor).Two hours lab. Introduction to PGA PGM Program course materials. Practical application of intermediate teaching and golf club alteration. Students will also be introduced to concepts and applications of turfgrass management
MKT 2243 PGA Golf Facility Management II: 3 hours.
Three hours lecture. A more in-depth analysis of MKT 2213 centered on business planning, golf operations, customer relations, merchandise and inventory management, and tournament operations. A managerial role in these areas focused on design and implementation as well as the financial impact of these areas on the facility
MKT 2251 Golf Professional Development V: 1 hour.
(Prerequisite:Enrollment in the PGA Golf Management program or permission of instructor). Two hour lab. Introduction to PGA PGM program course materials. Practical application of advanced teaching and golf club fitting and player development programs and teaching business
MKT 2252 Advanced Golf Instruction: 2 hours.
Two hours lecture. Introduction of advanced teaching techniques, concepts, and application as well as facility and owner benefits of the teaching business and player development programs
MKT 2311 Golf Professional Development IV: 1 hour.
(Prerequisite:Enrollment in PGA Golf Management program or consent of instructor). Two hour lab. Introduction to PGA PGM program course materials. Practical application of golf operations and merchandise and inventory management
MKT 2990 Special Topics in Marketing: 1-9 hours.
Credit and title to be arranged. This course is to be used on a limited basis to offer developing subject matter areas not covered in existing courses. (Courses limited to two offerings under one title within two academic years)
MKT 3013 Principles of Marketing: 3 hours.
(Prerequisite: Junior standing) Three hours lecture. A general survey of the functions, processes, institutions and costs in distribution of goods and services from producers to users
MKT 3213 Retailing: 3 hours.
(Prerequisite: MKT 3013 and Junior standing). Three hours lecture. Survey of the nature, procedure and results of trade at the retail level
MKT 3323 International Logistics: 3 hours.
Three hours lecture. Understanding and applying logistics concepts in a global context. Includes analysis of logistics tradeoffs and integration with other business functions. Must be of junior standing or higher
MKT 3513 Marketing Internship: 3 hours.
(Prerequisities:Junior standing and MKT 3013).Students will work with an approved business as an intern
MKT 3933 International Marketing: 3 hours.
(Prerequisites: MKT 3013, and senior standing in busniess/ marketing). Three hours lecture. Study of the marketing function in the global marketplace, including the techniques and strategies required when marketing in various cultural, economic, legal and political environments
MKT 4000 Directed Individual Study in Marketing: 1-6 hours.
Hours and credits to be arranged
MKT 4033 International Transportation: 3 hours.
Three hours lecture. Understanding the role of transportation in global logistics and the global economy
MKT 4113 Personal Selling: 3 hours.
(Prerequisite: Junior standing). Three hours lecture. Psychology of personal selling; planning and presentation; the sales approach; the interview; closing the sale
MKT 4123 Advertising: 3 hours.
(Prerequisite: MKT 3013 or consent of instructor). Three hours lecture. A course dealing with the role of advertising in society, the relation of advertising to other business activity, and the use of advertising as communication
MKT 4143 Sales Management: 3 hours.
(Prerequisites: MKT 3013 and MGT 3113). Three hours lecture. Application of scientific management to the selling and distribution of consumer and industrial goods
MKT 4213 Internet Marketing: 3 hours.
(Prerequisite: MKT 3013 or MKT 8072) Three hours lecture. Introduction to practical marketing use of Internet technologies, including basic principles, impact on business and society, and strategic implications
MKT 4223 Social Media Marketing: 3 hours.
(Prerequisites: MKT 3013 Principles of Marketing; MKT 4213 Internet Marketing (or co-enrollment in MKT 4213); Or Instructor permission). Survey of the nature and use of social media in marketing
MKT 4233 Golf Operations Management: 3 hours.
(Prerequisite: PGM Major, MKT 3213 or permission of instructor). Three hours lecture. Development of marketing strategies for the organization, operation, and maintenance of operations in the golf shop and golf course environment
MKT 4234 Golf Operations Management: 4 hours.
Four hours lecture. Development of marketing strategies for the organization, operation, and maintenance of operations in the golf shop and golf course environment. Advanced learning strategies for business planning, merchandise and inventory management, personnel management, and golf operations will combine concepts delivered throughout the PGA Golf Management curriculum
MKT 4313 Physical Distribution Management: 3 hours.
(Prerequisites: BQA 2113 and MKT 3013). Functions of physical distribution in business management; analysis of shippers, distribution problems in relation to carrier types, services and functions; study of rate of structure and rate changes
MKT 4333 International Supply Chain Management: 3 hours.
Three hours lecture. Analysis of supply chains and their importance to the global economy
MKT 4413 Consumer Behavior: 3 hours.
(Prerequisite: MKT 3013). A study of the nature and dynamics of consumer markets, and the significance of these markets to marketing executives
MKT 4420 Travel Study I: 1-3 hours.
(One to three hours seminar). Course introduces students to important differences between marketing to a domestic target market and crafting marketing plans for international target markets in two parts. First portion involves classroom readings and discussion, and the second portion is on-site travel study. Destinations change each semester
MKT 4423 Strategic Brand Management: 3 hours.
(Prerequisite: MKT 3013). Three hours lecture. This course explores the concepts of brands, brand equity, and strategic brand management, providing practical insights for building brands and enhancing profitability of existing brands
MKT 4430 Travel Study II: 1-3 hours.
(One to three hours seminar). Course introduces students to important differences between marketing to a domestic target market and crafting marketing plans for international target markets in two parts. First portion involves classroom readings and discussion, and second portion is an on-site travel study. Destinations change each semester
MKT 4513 Resort-Convention Marketing: 3 hours.
(Prerequisite:MKT 3013) Three hours lecture. A study of marketing problems unique to resorts and convention centers. Special emphasis is placed on quantitative techniques for pricing, services, event booking, and positioning. Course available only on MSU-Meridian campus
MKT 4533 Marketing Research: 3 hours.
(Prerequisites: BQA 3123 and MKT 3013). Three hours lecture. Study of modern marketing research techniques and their applications. Scope and purpose of marketing research: planning of surveys; collecting and analysis of data; preparation of reports
MKT 4613 Services Marketing: 3 hours.
(Prerequisite: MKT 3013.) Three hours lecture. A study of the unique problems associated with the marketing of services and of alternative strategies with which to improve service marketing effectiveness
MKT 4813 Marketing Management: 3 hours.
(Prerequisites: MKT 4413 Consumer Behavior, MKT 4533 Marketing Research and Marketing Graduating Senior; or Permission of Instructor). Marketing from managerial viewpoints: critical analysis of functions of marketing opportunity assessment, marketing planning and programming, marketing leadership and organization, evaluating and adjusting marketing effort
MKT 4990 Special Topics in Marketing: 1-9 hours.
Credit and title to be arranged. This course is to be used on a limited basis to offer developing subject matter areas not covered in existing courses. (Courses limited to two offerings under one title within two academic years)
MKT 6143 Sales Management: 3 hours.
(Prerequisites: MKT 3013 and MGT 3113). Three hours lecture. Application of scientific management to the selling and distribution of consumer and industrial goods
MKT 6213 Internet Marketing: 3 hours.
(Prerequisite: MKT 3013 or MKT 8072) Three hours lecture. Introduction to practical marketing use of Internet technologies, including basic principles, impact on business and society, and strategic implications
MKT 6233 Golf Operations Management: 3 hours.
(Prerequisite: PGM Major, MKT 3213 or permission of instructor). Three hours lecture. Development of marketing strategies for the organization, operation, and maintenance of operations in the golf shop and golf course environment
MKT 6313 Physical Distribution Management: 3 hours.
(Prerequisites: BQA 2113 and MKT 3013). Functions of physical distribution in business management; analysis of shippers, distribution problems in relation to carrier types, services and functions; study of rate of structure and rate changes
MKT 6420 Travel Study I: 1-3 hours.
(One to three hours seminar). Course introduces students to important differences between marketing to a domestic target market and crafting marketing plans for international target markets in two parts. First portion involves classroom readings and discussion, and the second portion is on-site travel study. Destinations change each semester
MKT 6423 Strategic Brand Management: 3 hours.
(Prerequisite: MKT 3013). Three hours lecture. This course explores the concepts of brands, brand equity, and strategic brand management, providing practical insights for building brands and enhancing profitability of existing brands
MKT 6430 Travel Study II: 1-3 hours.
(One to three hours seminar). Course introduces students to important differences between marketing to a domestic target market and crafting marketing plans for international target markets in two parts. First portion involves classroom readings and discussion, and second portion is an on-site travel study. Destinations change each semester
MKT 6990 Special Topics in Marketing, Quantitative Analysis and Business Law: 1-9 hours.
Credit and title to be arranged. This course is to be used on a limited basis to offer developing subject matter areas not covered in existing courses. (Courses limited to two offerings under one title within two academic years)
MKT 7000 Directed Individual Study in Marketing: 1-6 hours.
Hours and credits to be arranged
MKT 8000 Thesis Research/Thesis in Marketing: 1-13 hours.
Hours and credits to be arranged
MKT 8153 Strategic Marketing Management: 3 hours.
Three hours lecture. Market strategic analysis, research and planning necessary to effectively match marketing strategies with changing macro, micro and organizational environments
MKT 8213 Supply Chain and Operations Management: 3 hours.
Study of how operations and logistics, both within and between firms in a supply chain contribute to creating customer value propositions, and achieving competitive advantage
MKT 8323 Problems in Marketing: 3 hours.
(Prerequisite: MKT 8112 or equivalent). Seminar. Identification of current marketing problems and the specification, evaluation and modification of strategies for their resloution, with emphasis on the use of conceptual modeling
MKT 8333 Seminar in Marketing-Promotion and Distribution: 3 hours.
(Prerequisite: MKT 8313). Intensive analysis of promotion and distribution strategies as key functional marketing variables. Emphasis is on obtaining an advanced understanding of strategic and research alternatives
MKT 8343 Seminar in Marketing-Price and Product: 3 hours.
(Prerequisite: MKT 8313). Intensive analysis of pricing and product strategies as key functional marketing variables. Emphasis is on obtaining an advanced understanding of strategic and research alternatives
MKT 8413 Seminar in Consumer Behavior: 3 hours.
(Prerequisite: MKT 8313). An analysis of macro and micro consumer behavior. Particular emphasis is placed on the consumer decision process in the market place
MKT 8533 Research Design and Execution: 3 hours.
(Prerequisite: Consent of instructor). Interdisciplinary; designing and executing valid quantitative research projects, development valid, reliable data collection instruments, correctly analyzing, interpreting data. Wide-range applicability. Master-doctoral-level
MKT 8543 Quantitative Marketing Seminar: 3 hours.
(Prerequisites: MKT 8313 and BQA 8443 or consent of instructor). Development of marketing strategy and the solution of marketing problems using quantitative methods
MKT 8990 Special Topics in Marketing: 1-9 hours.
Credit and title to be arranged. This course is to be used on a limited basis to offer developing subject matter areas not covered in existing courses. (Courses limited to two offerings under one title within two academic years)
MKT 9000 Dissertation Research /Dissertation in Marketing: 1-13 hours.
Hours and credits to be arranged
MKT 9333 Advanced Marketing Theory: 3 hours.
(Prerequisite: MKT 8313). Seminar. A critical examination of the evolution of marketing concepts, terminology, principles, and theory, through analysis of the literature in the field